Safety and wellbeing of exhibitors, visitors, first priority for organizer Messe Frankfurt Middle East amid Covid-19 pandemic
Dubai, UAE: Beautyworld Middle East 2020, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing, has been postponed to August 2020, organizer Messe Frankfurt Middle East announced today (18 March).
The 25th edition of the annual equestrian sport, which was scheduled to require place from 31 May – 2 June, will now happen from 17 – 19 August 2020 at the Dubai World Trade Centre.
The postponement comes amid ongoing international uncertainty round the Covid-19 pandemic which is sweeping the planet, with global governments fighting to contain the virus’ spread. Exhibitors and visitors have expressed their concerns around travel restrictions that might limit the power of the many stakeholders to attend the show in May.
“We support the measures that governments are implementing to contain Covid-19,” said Simon Mellor, CEO of Messe Frankfurt Middle East. “The uncertainty around travel restrictions globally meant thousands of international visitors and exhibitors wouldn’t be ready to attend Beautyworld Middle East 2020 at its original dates.”
“We’re also aware of our duty of care, and reiterate that the security and well-being of exhibitors and visitors is that the highest priority as we navigate these challenging times in response to the Covid-19 pandemic.
“The decision to postpone what’s one among the foremost important trade fairs on the sweetness industry’s calendar isn’t something we’ve taken lightly, but under the present circumstances, this is often the proper decision.
“We’re carefully watching and taking the recommendation of the relevant local and global authorities and assure our stakeholders that each one appropriate health and safety measures are going to be in situ when Beautyworld Middle East opens later within the year.”
Elaine O’Connell, Beautyworld Middle East’s Show Director, said all exhibitor contracts are still valid and stand positions unchanged for Beautyworld Middle East 2020, adding that the showpiece event are going to be notable for being the foremost comprehensive in its 25 years’ of existence in terms of value-added features.
“The fresh Beautyworld Middle East Awards will spearhead an extended list of special events this year, while Front Row, the sweetness Business Conference, Quintessence, and Nail It! will all return, ensuring the tens of thousands of tourists are inspired, educated, informed and energized,” she said.
“As passionate advocates for the social and economic benefits of meeting face to face at events, we are committed to staging yet one more successful show in August.”
Beautyworld Middle East covers the six product groups of Hair, Nails, and Salon Suppliers; Cosmetics and Skincare; care and Hygiene; Machinery, Packaging, Raw Materials, and Contract Manufacturing; Fragrance Compounds and Finished Fragrances; and Natural and Organic.
The 1st Beautyworld Middle East Awards attracted quite 250 entries contesting 15 awards across 10 categories, with the shortlist of 60 to be announced within the coming weeks. The winners are going to be celebrated at a stunning, evening gala dinner event at the conclusion of the primary day of Beautyworld Middle East at the Ritz Carlton DIFC.
The three-day Front Row returns for its 2nd year with an interactive program of live makeup and hair demonstrations, interspersed with bold shows presenting the most important and best trends and innovations in global beauty.
Other regular popular features back in 2020 include the 5th edition of Quintessence, an exclusive showcase of niche perfumes, the Nail It! a nail art competition and three-day Beauty Business Conference conclude the complete package of value-added events. More information is out there